Wednesday, July 30, 2008

*Reputation, Integrity & Business Ethics

Confucius (illustration from Myths & Legends o... [Image] Do you want more sales? Then relationship selling is a great way to accomplish that goal. However, you must be prepared to consistently demonstrate your reputation, personal integrity and unquestionable business ethics if you truly embrace this sales strategy.

What makes relationship selling such an advantageous sales strategy? Simply speaking, it is all about people relating positively to other people. When I can relate to someone, I have the opportunity to begin to build trust. People buy from people that they trust before they buy from complete strangers.

The key to effective relationship selling is understanding how business ethics or values, reputation and integrity when united build a competitive advantage. Laurel Cutter was quoted as: Values determine behavior, behavior determines reputation; reputation determines advantages. When you consistently demonstrated those non-negotiable business ethics and personal values, you will create your own competitive advantage.

Read more of this article at Relationship Selling Unites Reputation, Integrity & Business Ethics to Increase Sales By Leanne Hoagland-Smith

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Thursday, July 17, 2008

*When a reputation nightmare happens

Something on my mind[Image] While the online world is transforming business, it is also transforming the way potential customers, employers, employees, and mainstream media is finding out information about your business. The blogosphere has begun transforming search engines into conversations about your reputation.
When a reputation nightmare happens, companies face the challenge of removing those negative results off the first few pages of the search engines or with getting information out there that provides a balanced dose of positive articles.
Unfortunately it is often impossible to get a negative article removed from search engine results, but it is possible to make sure that it is hard to get information to show up instead.

Here are 10 recommendations for establishing a healthy presence and reputation on the search engines.

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